Product Designer
01.06.2023 – present
Kufar, Minsk, Belarus
Kufar — the largest marketplace in Belarus (1M+ users, 100K+ new listings daily).
Product design for iOS, Android, and adaptive Web.
Key responsibilities
- Development and maintenance of a scalable design system (tokens, components, styles)
- Data‑driven design: competitor analysis, requirements gathering, hypothesis validation
- UX research, usability testing, A/B/C testing
- Design of wireframes, user flows, interactive prototypes, UX copywriting
- Launch of key features: Profile Menu, Ratings, User Widgets, Messenger Center, Login and Registration, Settings, Kufar Card (project)
- Presentation of design solutions to stakeholders, collaboration with cross‑functional teams
Impact Highlights
- Ratings and the “Reviews” section: +14% conversion growth, 2× more reviews; 61,300 reviews in 2024 (50× more than in 2022)
- Travel Ratings: increased bookings — Android +20%, Web +30%; attention to ratings grew from 6.9% to 17.7%
- Profile Menu: conducted research that doubled the speed of section selection for users
- Messenger Center: launched a set of features (mark as unread, message templates, chat redesign) that improved communication and retention
- Self-employment, notification settings, consent collection: ensured legal compliance, transparency for users, reduced business risks; close collaboration with the legal department
- Login and registration: added new login methods, simplifying user access to the platform and accelerating engagement
Product Designer
10.2022 – 04.2023
AKDev Group, Batumi, Georgia
3 Project:
https://akdevgroup.com/
Skillus - Your next gen LMS
11 Дом - Ваш гид по звездам
AKDev Group — a digital agency building online stores, social platforms, educational services, and mobile apps. Worked on two core platforms — a stand-alone LMS and an astrology consultation service — covering UX strategy, interface design, and design system development across Web and mobile.
Skillus
Skillus — stand-alone LMS for educators and institutions
- I designed core flows and interfaces for course creation, exams, homework, live sessions, login and registration, profile settings, and content delivery — tailored for three user roles: administrators, teachers, and students.
- I created clickable prototypes and wireframes for key modules, including course overview, group management, test building, and file uploads.
- I conducted user flow research to support intuitive navigation across self-paced, guided, and blended learning formats.
- I co-developed a scalable design library with another designer, ensuring consistency and adaptability across the platform.
- I collaborated with developers and product owners to align design with platform logic and technical constraints.
11 Dom
11 Dom is a multi-functional platform that combines an online school, personal blogs, articles, and social features for astrology enthusiasts. It supports structured learning, consultations, and community engagement across diverse user roles.
- led the redesign of the platform’s internal structure and UI — including profile settings, course access, homework control, and consultation flows — tailored for both students and teachers.
- I created user flows, wireframes, and interactive prototypes for key modules.
- I designed the first version of the mobile app “Olympus,” including navigation, core screens, and interaction logic.
- I built the initial design library and layout system to ensure consistency across Web and mobile.
- I collaborated directly with developers and the project manager to align design with platform logic and implementation constraints.
Product Designer
08.2021 – 08.2022
eMJA, Vancouver, British Columbia, Canada
MJA (PPP) - Public-Private Partnership
Redesign
Digitizing Public-Private Partnerships and AI Startup Development
- Building information architecture
- UX research methods (Competitive analysis, Design inception/Mood board, Style tile, Paper prototypes, User personas, Empathy map, User scenarios, User story, User flow, Site map, CJM)
- Library development
- Product prototyping
- Conducting interviews and usability tests
- UI design, drawing, and sketching
- Creating a demo video